In many workplaces, the road to improving Diversity, Equity, and Inclusion (DEI) efforts can be blocked by the frustrating cycle of deflection: "That's not what we address here," or "You need to go to XYZ," are common responses when issues are raised. When it feels like no one will take ownership, and the problem remains unsolved. Here are a few tips from reframe52 to help you break these cycles.
1. Identify the Patterns of Deflection
Notice where the buck is being passed. Is it always the same department or person who deflects responsibility? Document these interactions to gain clarity on emerging patterns.
2. Name the Problem Directly
When you observe a pattern of avoidance, name the specific problems, hurdles, or dynamics. Saying something like, “I notice that a concern about ________ keeps being passed along, and I have not seen it addressed,” puts the issue in clear terms. Ask precise questions about accountability, such as “who should we follow up with about these concerns?”
3. Build Allies Across Teams
Change happens faster when there’s collective pressure. Odds are others have faced the same challenge. Start informal conversations about the issue with colleagues who show interest in DEI initiatives, focusing on improving workplace culture rather than specific complaints. This helps gauge who is receptive while maintaining professionalism as you build a coalition of support around the issue.
4. Address Concerns with Data and Solutions
Bring more than just the problem— data, examples, suggestions, and potential solutions. Whether it’s training, a new feedback loop, or clearer policies, actionable ideas demonstrate that you’re not just complaining, you’re thoughtfully committed to improving things.
5. Stay Persistent AND Take Care of Yourself
We can’t fix deep-seated DEI issues in one swoop. On some level you’re pushing for systemic change, which takes time, energy, resources, and has lots of moving parts. Challenging institutions can be exhausting, so set boundaries for yourself as you move forward. Know that taking steps to break cycles of inequity paves the way for others to do it too.
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